I belong to a forum for fish keepers, and they have this trophy system with lots of badges and ribbons and special titles.
It’s OK up to a point, but it starts to become part of the focus of the place. We start debating over who deserves what distinction.
At that point it is just not about fish anymore. We are creating (very) local celebrities.
I’m starting to have this nightmare where in the future we don’t have Facebook or YouTube anymore, but we have something which is a combination of both, and it is mandatory.