I'm holding out for the Silver Reserve!
But yeah, Dicks can stick to selling Golf and soccer balls as far as I'm concerned. I'll probably never go in there again. I bought ammunition there several times but I have never purchased a gun through Dicks.
I remember going in there to buy a skateboard helmet, and discovered that Dicks does not even sell skateboards or skate accessories. You can't even buy a pair of traditional roller skates.
Dick's is really just a yuppie clothing store. I consider the place a joke when it comes to Sporting Goods.
I don't know what a Dick's looks like in other places but we have two in the city and they both are full of about 75% clothing and shoes.
When you walk in the store, the center 3/4 of the store is nothing but clothes and shoes.
Sporting Goods are just lining the outer walls, and the firearm section hidden in the furthest back corner (as far as possible from the highly profitable yoga pants and running bras) takes up less than 5% of the entire store.
I'll bet 90% of dicks profit is women's clothes.